The magazine is built around five core values:
- Independence and staying close to grass roots
- To inform and entertain and never patronise
- Be original and innovative
- Celebrate and showcase the VW bus in all its forms and generations
- Offer value for money
Or...more simply...bringing you the best buses and stories from around the world!
This ethos led in 2008 to the setting up of Camperjam – a bus show sponsored by the magazine and organised by its publishing team.